Business and related research professionals

provides administrative support for programme development such as booking facilities

AI scheduling tools like Microsoft Copilot integrated with Outlook can automate facility bookings, calendar management, and administrative coordination with minimal human input.

presents findings in the required format, via written reports or presentations

Tools like ChatGPT, Notion AI, or Power BI Copilot can structure and draft research findings into polished written reports or presentation decks, significantly reducing formatting time.

research sources for accurate factual material, finds suitable contributors to programmes or print features and deals with any copyright issues

AI-powered research tools like Perplexity AI and Elicit can rapidly surface factual sources and contributors, though verifying accuracy and navigating copyright still requires human expertise.

briefs presenters, scriptwriters or journalists as required via verbal or written reports

Claude or ChatGPT can draft briefing documents and written reports quickly, but tailoring tone and content to specific presenters or journalists requires human judgment.

researches images for clients in a wide range of media using specialist picture libraries and archives, museums, galleries etc., or commissions new images

AI image search tools and reverse image search via Google Lens can accelerate sourcing from archives and libraries, though curating contextually appropriate images still needs human taste.

manages and directs research, collates and interprets findings and presents results to clients

AI tools like Power BI Copilot or Tableau AI can collate and visualise research data rapidly, though interpreting findings in business context and presenting to clients remains a human strength.

liaises with client to understand their market research needs, establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs

ChatGPT or Claude can help draft research proposals and suggest methodologies based on client briefs, but understanding nuanced client needs and scoping costs accurately requires human expertise.

discusses possible changes that need to be made in terms of design, price, packaging, marketing and promotion etc. in light of market research with appropriate departments

AI can synthesise market research findings into actionable recommendations across design, pricing, and marketing, but cross-departmental discussions and change management require human leadership.

liaises with production team to generate and develop ideas for film, television and radio programmes

AI tools like ChatGPT can brainstorm programme concepts and suggest angles, but creative collaboration with production teams requires human relationship-building and editorial judgment.

liaises with client on the appropriate image/s to be used

AI can generate shortlists of image options and mock-up comparisons for client review, but final liaison and approval decisions depend on human client relationships and communication.

deals with copyright issues and negotiates fees

AI tools can help identify copyright holders and summarise licensing frameworks, but negotiating fees and managing legal nuances requires human expertise and interpersonal skills.

provides support to criminal intelligence or to military or other security operations by gathering and verifying intelligence data and sources

AI can assist with pattern recognition in open-source intelligence (OSINT) data, but sensitive intelligence gathering and verification requires human judgment, security clearance, and ethical oversight.