Marketing and commercial managers
Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.
Task Bundle Breakdown
How AI interacts with this occupation's task bundle
Task-by-Task Breakdown
Every task scored individually — sorted highest to lowest AI exposure
compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities
Tools like Power BI Copilot and ChatGPT can rapidly analyse sales data and generate campaign proposal drafts, significantly accelerating the process while humans refine creative direction and strategic fit.
produces reports and recommendations concerning marketing and sales strategies for senior management
AI tools such as Claude or Copilot can draft structured reports and surface data-driven recommendations, but senior management expects human accountability, contextual judgment, and tailored narrative.
discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc
AI platforms like Qualtrics or Google's AI tools can automate survey design and sentiment analysis, but defining the right research questions and interpreting nuanced customer behaviour still requires human expertise.
liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
AI tools like ChatGPT can synthesise market data and draft strategy options, but the interpersonal liaison with senior stakeholders and final strategic judgment remain human-led.
manages a marketing team and directs the implementation of marketing strategies for products and services
AI can assist with scheduling, performance dashboards, and briefing documents, but managing a team — motivating people, resolving conflicts, and directing creative work — is fundamentally a human leadership function.
builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project
AI can help draft contract terms or project briefs using tools like Harvey or Copilot, but building client trust, negotiating terms, and reading interpersonal dynamics in commercial relationships requires human skill.
ROI Calculator
Marketing and commercial managers
This is not a pay rise — it's 510 hours of productive capacity that AI could return to you, valued at your current rate.
The portion of your current salary tied to tasks AI can automate or augment. Not a prediction of job loss — a signal of where your role is changing fastest.
How is this calculated?▾
Task weights — each task is weighted by its O*NET frequency rating. Where frequency data is absent, equal weighting is applied.
AI time reduction — tasks scored as "AI Automates" assume 80% time saving; "AI Assists" assumes 40%; "Human-Led" assumes 5%.
Salary equivalent — annual hours saved × (salary ÷ 1,800 working hours/year).
Value at risk — salary × share of role time in AI-automate or AI-assist tasks.
Figures are indicative estimates for planning purposes, not guarantees of productivity gain or job loss risk.