Public relations and communications directors
Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.
Task Bundle Breakdown
How AI interacts with this occupation's task bundle
Task-by-Task Breakdown
Every task scored individually — sorted highest to lowest AI exposure
stays abreast of changes in media, readership or viewing figures
AI tools like Meltwater, Brandwatch, and Google Analytics can continuously monitor media landscapes, audience metrics, and sentiment shifts in real time, significantly reducing manual tracking effort.
liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media
AI tools like Claude or ChatGPT can help generate strategic options, draft campaign briefs, and suggest messaging frameworks, but understanding client culture and negotiating strategy remains a human skill.
reviews and revises campaign strategy and takes appropriate corrective measures if necessary
AI-powered analytics platforms like Brandwatch or Sprinklr can flag performance issues and suggest adjustments, but deciding on corrective action in sensitive or reputationally complex situations requires human judgment.
develops and reviews the public relations policy and direction of an organisation
AI tools like ChatGPT can help draft policy frameworks and analyse communication trends, but strategic direction requires human judgment, organisational knowledge, and stakeholder trust.
directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm
AI can assist with workflow management and reporting dashboards, but directing a team, managing client relationships, and making nuanced editorial decisions requires experienced human leadership.
directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation
AI can assist with logistics planning, venue research, and scheduling tools like Cvent, but coordinating complex events involving multiple stakeholders, suppliers, and creative direction remains largely human-led.
ROI Calculator
Public relations and communications directors
This is not a pay rise — it's 630 hours of productive capacity that AI could return to you, valued at your current rate.
The portion of your current salary tied to tasks AI can automate or augment. Not a prediction of job loss — a signal of where your role is changing fastest.
How is this calculated?▾
Task weights — each task is weighted by its O*NET frequency rating. Where frequency data is absent, equal weighting is applied.
AI time reduction — tasks scored as "AI Automates" assume 80% time saving; "AI Assists" assumes 40%; "Human-Led" assumes 5%.
Salary equivalent — annual hours saved × (salary ÷ 1,800 working hours/year).
Value at risk — salary × share of role time in AI-automate or AI-assist tasks.
Figures are indicative estimates for planning purposes, not guarantees of productivity gain or job loss risk.