Public relations professionals
Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
Task Bundle Breakdown
How AI interacts with this occupation's task bundle
Task-by-Task Breakdown
Every task scored individually — sorted highest to lowest AI exposure
writes, edits and arranges for the effective distribution of press releases, newsletters, social media and other public relations material
Tools like ChatGPT, Jasper, and Copy.ai can draft press releases, newsletters, and social media posts at speed; AI can also optimise distribution timing and targeting via platforms like Hootsuite or Sprout Social with AI features.
develops and implements tools to monitor and evaluate the effectiveness of public relations exercises
AI-powered media monitoring tools like Brandwatch, Meltwater, and Mention can automatically track sentiment, coverage, and campaign reach, significantly reducing manual analysis while humans interpret findings and adjust strategy.
discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements
AI can surface market data and competitor insights to inform strategy discussions, but the nuanced judgement, relationship dynamics, and organisational politics involved in senior strategy conversations remain firmly human-led.
addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation
Live presentations, media interviews, and public-facing events require human presence, emotional intelligence, and real-time adaptability that AI cannot replicate, though tools like Beautiful.ai can assist with slide preparation.
ROI Calculator
Public relations professionals
This is not a pay rise — it's 585 hours of productive capacity that AI could return to you, valued at your current rate.
The portion of your current salary tied to tasks AI can automate or augment. Not a prediction of job loss — a signal of where your role is changing fastest.
How is this calculated?▾
Task weights — each task is weighted by its O*NET frequency rating. Where frequency data is absent, equal weighting is applied.
AI time reduction — tasks scored as "AI Automates" assume 80% time saving; "AI Assists" assumes 40%; "Human-Led" assumes 5%.
Salary equivalent — annual hours saved × (salary ÷ 1,800 working hours/year).
Value at risk — salary × share of role time in AI-automate or AI-assist tasks.
Figures are indicative estimates for planning purposes, not guarantees of productivity gain or job loss risk.