Sales accounts and business development managers
Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.
Task Bundle Breakdown
How AI interacts with this occupation's task bundle
Task-by-Task Breakdown
Every task scored individually — sorted highest to lowest AI exposure
compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research
AI tools like Power BI Copilot, Tableau, and ChatGPT can rapidly compile sales figures, identify trends, generate campaign proposals, and summarise market research with far greater speed than manual analysis.
produces reports and recommendations concerning marketing and sales strategies for senior management
AI tools like ChatGPT or Copilot in Word can draft structured reports and strategic recommendations from raw data quickly, though senior managers still need humans to contextualise findings and take accountability.
keeps up to date with products and competitors
AI tools like Crayon or Klue can continuously monitor competitor activity, product launches, and market news, surfacing relevant intelligence automatically, though synthesising this into strategic insight still benefits from human expertise.
discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.
AI-powered survey tools like SurveyMonkey Genius or Qualtrics can design surveys and analyse customer sentiment at scale, but interpreting nuanced client requirements and building rapport still needs human involvement.
handles customer accounts
CRM platforms with AI like Salesforce Einstein or HubSpot AI can automate follow-ups, flag at-risk accounts, and personalise communications, but relationship management and complex negotiations remain human-led.
liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
AI tools like ChatGPT or Copilot can help draft strategy documents and analyse sales data inputs, but the cross-functional negotiation and senior stakeholder alignment require human judgment and relationship skills.
recruits and trains junior sales staff
AI can assist with creating training materials or onboarding content via tools like Notion AI, but assessing candidate fit, mentoring, and developing interpersonal sales skills in junior staff requires human leadership.
ROI Calculator
Sales accounts and business development managers
This is not a pay rise — it's 835.7 hours of productive capacity that AI could return to you, valued at your current rate.
The portion of your current salary tied to tasks AI can automate or augment. Not a prediction of job loss — a signal of where your role is changing fastest.
How is this calculated?▾
Task weights — each task is weighted by its O*NET frequency rating. Where frequency data is absent, equal weighting is applied.
AI time reduction — tasks scored as "AI Automates" assume 80% time saving; "AI Assists" assumes 40%; "Human-Led" assumes 5%.
Salary equivalent — annual hours saved × (salary ÷ 1,800 working hours/year).
Value at risk — salary × share of role time in AI-automate or AI-assist tasks.
Figures are indicative estimates for planning purposes, not guarantees of productivity gain or job loss risk.