Sports coaches, instructors and officials

monitors and analyses technique and performance, and determines how future improvements can be made

AI-powered video analysis tools like Hudl, Dartfish, or Coach's Eye can automatically track movement, flag technique errors, and model performance trends to support coach decisions.

deals with administrative aspects such as arranging matches, contests or appearances for athlete or team, and organising required transport and accommodation

AI tools like ChatGPT or Microsoft Copilot can draft scheduling emails, coordinate logistics, and manage calendars, significantly reducing administrative time for coaches.

provides information and develops facilities to encourage greater participation in sport, and to enhance the standards of participants

AI can help create promotional content, personalised training plans, and facility usage reports, but community engagement and facility development still require human leadership.

understands health and safety aspects of various activities and ensures any statutory requirements are met

AI can help generate risk assessments and compliance checklists, but on-the-ground safety supervision and real-time hazard judgment must remain with a qualified human.

controls team selection and discipline and recruits ancillary staff such as coaches or physiotherapists

AI tools like Hudl or StatsBomb can inform selection decisions with performance data, but the interpersonal judgment, leadership, and recruitment relationships remain firmly human.

coaches teams or individuals by demonstrating techniques and directing training and exercise sessions

AI can suggest training drills or session plans, but the physical demonstration, real-time feedback, and motivational presence of a coach cannot be replicated by AI today.

inspects and maintains specialised clothing and equipment

Physical inspection and hands-on maintenance of equipment requires human presence and tactile judgment that AI cannot currently perform.

manages the playing areas and competitors, starts race, competition or match and controls its progress according to established rules

Officiating requires real-time physical presence, split-second human judgment, and authority that AI cannot replicate, though VAR-style systems can assist in some sports.